Urban Outfitters is well known for their over the top displays. Urban Outfitters has a great imagination when it comes to displaying their clothes. So Last week I went to my neighborhood Urban Outfitters to check out their latest wild display.
My neighborhood Urban Outfitters is located inside a mall, so the outside visuals aren’t to grand. Although they do have a gigantic teal blue “Urban Outfitters” sign sitting outside their window, its become a very popular back drop for photos. Walking through the store I automatically get a industrial feel from them. Lots of wood is being used to hold clothes. Everywhere you looked there was wood displayed in a new and fun way. There were little cubes of clothes that looked liked they were in there own room with other clothes that were all in the same style family. There was one particular structure that had caught my attention. This display was locate on the stairs going upwards towards the men section. Usually when stores have an upstairs they just have a simple set of stairs. However, Urban Outfitters can never just have a plain set of steps. These particular stairs played onto the wood theme. Your eyes automatically gear towards the planks of woods that are flooding onto the tables with folded shirts. Also on the walls you have shelves with shirts hanging and folded in them but than you also have shelves with planks of wood shooting out of them. This display works very well because it the exciting way they displayed the shelves force you to look at the clothes that are next to it. It also works for this area because while most people would just walk up the stairs Urban Outfitters makes you stop and shop….ON THE STAIRS. Its a beautiful way to get your customers to shop more. This display is also hitting the target market that will be climbing these stairs. Since the area upstairs is mens clothes Urban decided to put mens clothes on the stairs since the majority of the people that will be climbing those stairs will be men going towards the men section up stairs. Those men will be able to get a feel of what they will be seeing when they get up stairs and they might also get to pick up a few items before they even get upstairs. Another great reason this display works for where its displayed is because some men might not know that there is a men section upstairs. Putting the display of mens clothes will let the men walking by the stairs know that the men section is upstairs.
So once again Urban Outfitters has done a great and beautiful job of displaying their clothes in a unique way. They are always great at creating a theme and having it flow nicely throughout the whole store. I would love to one day work for Urban Outfitters and help create these awesome displays.